Last month, a great article was published in Southwest Airline’s ‘Spirit’ Magazine. It not only describes what differentiates College Hunks Hauling Junk from our competition (the ‘cigar-chomping guy with 5 o’clock shadow, foul temper, and shifty eyes’) but also goes into detail on how we got our start. The writer tells our story well – ?We put up fliers that said, ?College Hunks Hauling Junk: Basement, Garage, Attic Clean-Outs,? Friedman recalls. ?We knew there was something to the name; that we weren?t your typical junk haulers gave it an allure.?

Here is a sample of the Southwest article to whet your pallate:

For College Hunks Hauling Junk, their success is all about a clean-cut, professional image. It sets them apart from the stereotype of junk-haulers-the cigar-chomping guy with 5 o’clock shadow, foul temper, and shifty eyes. Take their bright orange cargo truck with its logo depicting the torso of a buff, green-shirted man with pearly whites, rock-solid biceps, and a backwards baseball cap. It gets your attention.

“We’re kind of the poolboys of the 21st century,” says Nick Friedman, 27, with a laugh. He’s tall and tan, a former Pomona College basketball player, with a cleft chin and close-cropped blonde hair. Today he’s dressed in the College Hunks uniform: a green, logoed polo shirt and beige khakis. His partner, Omar Soliman, 26, shares his healthy tan and bright teeth. Despite their own inarguable swoonworthiness, the original hunks say they’re about more than just good looks.

From the beginning, a positive attitude and driving ambition have defined the College Hunks’ business plan. Like many young entrepreneurs, Friedman and Soliman got their start working out of a parent’s home. Friends from their high school days in the Washington, D.C., area, the two went their separate ways during college: Friedman to Pomona in California, and Soliman to the University of Miami. They kept in touch, and every summer they’d reunite in D.C. The two would often deliver orders from the furniture store owned by Soliman’s mother using her dented cargo van.

To read the complete article, go to Southwest Airline’s ‘Spirit’ Magazine: Hunks Hauling Junk.